Augmented Reality App Gives
Billboards Feelings
ADOTAS – The digital signage space keeps getting more exciting through adding interactive and mobile elements (beyond just a QR code) to the static billboard. Earlier this year, Space 120 launched a campaign in which video on a Times Square billboard interacted with the crowd below.
Now ADstruc, with the help of Tronic and GoldRun, has made a billboard emotional… Well, if you have an augmented reality app on your smartphone that is.
A billboard near the entrance to the Holland Tunnel into Manhattan (which is clogged at just about any time of day) reads ”Today I’m Feeling ____”. Drivers stuck at the tollbooth logjam can use the GoldRun GPS augmented reality app see if the billboard is happy or sad. Apparently the billboard may also feel like dancing or cheering on the New York Knicks (who are in the NBA playoffs — how weird is that?), and app users can insert their own feelings (with giant emoticons) and share them on social networks.
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