CW+: Mobile Augmented Reality
Wednesday 02 February 2011 14:20
It is fair to say that AR (Augmented Reality) applications and services on the mobile remain in their infancy.
Given that the first AR mobile browsers did not become available until June 2009, this is hardly surprising. Public awareness of AR remains low: even within key areas of the mobile sector, such as mobile advertising, a number of senior executives are either unaware of the concept or have a very limited (or confused) appreciation of what it involves and what its capabilities are.
However, while the market is clearly far from attaining the elusive tipping point when a technology becomes mainstream, its adoption (and public/media profile) has increased markedly in the 14 months since the previous edition of Juniper's Augmented Reality report was published. At that time, barely 20 AR-enabled apps were available for download, all for either the Android or iPhone operating systems.
By the end of 2010, the number of AR apps available for download had exceeded 500, and - while the vast majority remained exclusively available for Android/iPhone, a small but growing number had been launched on Symbian, bada and Windows Mobile. Meanwhile, Layar, the most popular of all AR apps, passed 3 million downloads in December 2010
This whitepaper is taken from Juniper Research's report entitled "Mobile Augmented Reality: Opportunities, Forecasts & Strategic Analysis 2011-2015".
- What are the key growth opportunities in mobile augmented reality?
- Which business models are likely to predominate as mobile AR gains traction?
- What is the advertising and marketing potential of mobile AR?
- Which major retailers and vendors are investing in mobile AR?
- What are the major hurdles constraining mobile AR deployments and usage?
- What revenues are mobile AR likely to generate over the next five years?
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