than 40 million monthly visitors & 5 million plus unique users a month on mobile alone, announced the launch of a new virtual tours feature for the TripAdvisor iPad app.
Built using augmented reality technology, the new functionality allows travellers to take a virtual walk through their travel destination with nearby places superimposed over Street View from Google. The new feature enhances TripAdvisor’s popular iPad app, which has already reached the top spot for free iPad travel apps in more than 50 countries including India. It provides travellers with an even more engaging and insightful way to discover great hotels, restaurants and attractions.
“With virtual tours on the TripAdvisor iPad app, we’ve made the experience even more engaging and helpful for travellers,” said Mike Putnam, Director of Mobile Product for TripAdvisor. “For travellers who have ever booked a hotel or restaurant and arrived only to be disappointed by the neighbourhood, this feature brings a whole new way to gain insights into their destination. Now travellers can get the full picture in advance, along with the wisdom of TripAdvisor’s more than 40 million reviews and opinions.”
Travellers can access the new functionality by clicking on the Street View icon for hotels, restaurants or attractions. This is applicable to all places in the world where Street View by Google is available. In addition, travellers have a wealth of other helpful travel planning features at their fingertips with the app, including:
TripAdvisor’s more than 40 million reviews and opinions for hotels, restaurants, and attractions. Travellers can even add their own reviews while their experiences are fresh.
“Near Me Now” functionality, so travellers can determine what hotels, restaurants and attractions are nearby.
Unique map-based browsing, giving travellers the lay of the land in their travel destination.
Access to the TripAdvisor forums, where users can ask questions of their fellow travellers and receive helpful feedback.
Traveller photos of hotels, restaurants, attractions and destinations.
“Apart from its ability to allow extensive research for pre planning for holidays, the application becomes a most handy travelling companion on the go by advising travellers on places to stay, eat & see based on their current location” says Sharat Dhall, Managing Director, TripAdvisor India.
Price and Availability
The TripAdvisor iPad app is available for free in the Apple App Store in 18 languages and 26 countries. For more information about TripAdvisor’s mobile offerings, including its apps for the iPhone, Android, Nokia and Palm smartphones,
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